The advertising industry's biggest festival and awards show is back forso we gathered the Adweek team to let you know what we expect from this year's show—and our winner predictions. Which means we and our clients get to think bigger, smarter, and any other kind of -er you can imagine. So, we deliver them to the right people in the most innovative, most effective way on that day. We analyze what the target audience is responding to the most; and then amplify content proven to be engaging with paid media in both social and online media properties. The trend of consultancies buying agencies just went into overdrive as Accenture Interactive announced it will purchase Droga5. In a world of emojis, character responses and reaction GIFs, companies need to adapt to give people what they are naturally interested in, and in the language that they are open to receiving it. This week, we look at Apple's recently announced plans for TV streaming, magazine subscriptions and more. Our writers and editors share the lessons from this year's Adweek Graduate's Guide to Marketing and Media, including tips on landing your first job and making the most of mentoring opportunities. Work People About Contact. For Women's History Month, a panel of women from Adweek's news team discuss the obstacles and opportunities for women in today's marketing, media and tech worlds.
The Cannes Lions International Festival of Creativity last week answered a nagging question for me: Is all this chatter about brands being.
3 Big Cannes Lions Takeaways Marketers Can Learn From – Adweek
Many praise the renewed focus on inclusivity, equity and gender issues; many also wonder if it's all talk. Cannes Lions. Share. By Doug Zanger. A Comprehensive Guide to Cannes Lions Awards in Under One Minute The 27 Lions that will be presented in Cannes next week represent the A New ANA Study Indicates That In-House Agencies Struggle to Attract.
They can be big or small, sexy or subtle.
How much does brand strength contribute to search or site visits?
We even have a sextant. RSS feed. So will free services gain ground in the months and years to come as consumers tire of monthly fees?
What Inspires the Top Leaders at Apple's Agency, TBWA\Media Arts Lab. The tired agencies-versus-consultancies narrative is dead. Fletcher said her company saw Cannes Lions as another client, working “in.
Winning any trophy at the Cannes Lions is a career highlight few creative David Griner is creative and innovation editor for Adweek. He's been covering agencies, creativity, technology and marketing innovation for more.
And we can scale up—way, way, WAY up—withdesigners, technologists, and consulting magicians raring to go.
We expect brands to communicate in a personalized way and to be relevant in real-time, but there has not been a creative solution that takes advantage of these capabilities at scale.
A Comprehensive Guide to Cannes Lions Awards in Under One Minute – Adweek
With Pride month in the rear-view mirror we take a look back at what brands and marketers did this year. We believe in the power of surprise to build brands, solve problems, and take over the world. And tomorrow everything will change and the answer will be different. This week, Adweek staff writer Lisa Lacy joins the podcast to explain Amazon's strategy and the pressures it puts on sellers when their own ecommerce platform becomes their No.
Here’s Every Grand Prix Winner From the Cannes Lions – Adweek
A spoiler-free discussion of how brands are embracing Game of Thrones, along with a detailed look at Disney's game-changing streaming service.